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Research papers

A new method of data capture for record sales

The paper illustrates how techniques, developed for monitoring sales of one 'fast-moving' product - petrol - have been adapted and translated to another 'fast moving' product - gramophone records - within the retail environment as a result of...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Guy Sutcliffe
June 15, 1979
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Citation

Sutcliffe, G. (1979a, June 15). A new method of data capture for record sales. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-new-method-of-data-capture-for-record-sales


Research papers

Opportunities created by the use of a computer

The two fundamental characteristics of the computer are selected and related to the market research analysis situation. To illustrate the first of these the whole area of education and communication is examined in the context of the use of a general...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Guy Sutcliffe
June 15, 1969
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Citation

Sutcliffe, G. (1969a, June 15). Opportunities created by the use of a computer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/opportunities-created-by-the-use-of-a-computer